rakuten

Rakuten, Inc. is a Japanese multinational conglomerate founded in 1997 by Hiroshi Mikitani. Headquartered in Tokyo, Rakuten began as an e-commerce platform but has since expanded into a wide range of services including financial technology, digital content, communications, and advertising. It's often referred to as the "Amazon of Japan," though it operates under a different business model that emphasizes empowering individual merchants.